Trent University - Continuing Education

This course introduces you to the idea that marketplaces are essentially global in scope, which businesses should be aware of and ready to take advantage of. A crucial skill in today's competitive industry is conducting in-depth market research, which you will learn how to do. You will gain the research tools you require to execute data collection and analysis supporting organizational objectives and activities. Both qualitative and quantitative research techniques are covered in this course. In addition to learning how to discover, collect, and sort data and data sources, design questionnaires, effectively acquire primary and secondary data, execute analysis, and produce reports, you will gain competencies in developing and deploying databases from the beginning of this course.

In this course, you'll also learn the following:

1. Describe how effective and well-planned foreign market research is essential for directing a company's marketing efforts.  

2. Create goals for overseas market research that align with corporate commercial goals. 

3. Decide on appropriate techniques for gathering precise and timely data in global markets.

4. Using various research methods, evaluate the gathered data from international market research.

5. Based on your study of the gathered data, assess potential chances for domestic and foreign marketing.